In preparation of launching an online channel, entitled ShelfLife.tv, Kimberlie Dykeman and Phenix & Phenix’s literary publicist team approved the video uploads of its first guests authors. AMS Production Group crafted its final edits allowing the viral distribution campaign to begin on YouTube. Book and author introductions are presented by the writers themselves, in addition to the one-on-one intimate interviews with Dykeman as both Host and Executive Producer. The Shelf Life show concept of author-specific video presentations and marketing via Web2.0 and its social platforms was the main chatter at this year’s BEA Convention, the largest book conference in North America….and is exactly what the publishing world has needed.
Dykeman heads back into the AMS studios on July 23, 2008 for the second shoot of interviews. Indeed, the team of Dykeman and Phenix & Phenix Literary Publicists is definitely making a name for itself…and its published talent!