Tag Archive for: marketing consultant

intimidationdemotivatorThe weeds keep multiplying in our garden, which is our mind ruled by fear. Rip them out and call them by name.”     ~ Sylvia Browne, author and psychic

I recently met with a gent who is involved in the art community in Austin to review my work and talk about my vision, goals, etc. Not sure if I “qualified” for a gallery or show wherein my works might be spotlighted, I figured I’d tap some folks with more info of the scene and get to work on the presumed list of things to do to get one’s foot in the door…someday down the road, if ever.   The surprising depth of his questions not only forced me to honestly look at what I’ve been creating over the years, but his  frank feedback compelled me to acknowledge that I am, actually …an artist.  Mind you, when referring to my work I have always deferred to my self-deprecating humor and offered that I am just “making a mess in my studio”.  But to hear someone actually don me with the admirable designation of Artist stirred my perception in a way that I had not expected.

He went on to ask me about my other creative pursuits and I spoke of my other love…writing.   And I saw a pattern emerging.  Just the same of my art, with my writing I had never claimed any esteem, or stamp, or accepted any real praise until I actually had my own published book in hand…even though I had written for years.

And then he dug further (apparently having done some research on yours truly), asking about my experiences doing stand-up comedy years ago (practically eons).  And again, I down-played my work and success surrounding that craft, because I didn’t feel that I had deserved to call myself a comic.  Even with the scars and stripes from wild, sometimes harsh, often drunk, and definitely diverse audiences in clubs in NY, Florida, TX and holes-in-the-wall in downtown Detroit… I’ve always just offered, “Well, I used to be kinda funny.”

“Comedy is defiance. It’s a snort of contempt in the face of fear and anxiety. And it’s the laughter that allows hope to creep back on the inhale.”     ~  Will Durst, political satirist, radio host and writer

Again, though I had leapt into a yet another realm where one’s innermost feelings and thoughts and imagination are exposed and purposefully presented for the world to see, digest, judge, embrace and dismiss- I backed down from wearing a label that would have shone a light on my work and asked for attention to my triumphs.  Hmmm.

Why the hell have I been letting a WORD intimidate me?  After all, I’ve already jumped off the high dive multiple times, why was I trying not to make a splash?

It got me thinking about how I’ve perceived myself all these years, allowing myself to hide from or dodge each brilliant new monikers … even when they all indeed deserved to be laminated and hung on my neck for folks to see.  As an entrepreneur, I’ve never sported a TITLE… it’s always just been about wearing umpteen hats, juggling tasks, herding cats and doing the work that makes your heart sing (hopefully).  Labels never had a place in the mix.  So, I suppose, I have brainwashed myself into thinking that identifiers aren’t perhaps that important, or that they must have a stockpile of goods, evidence and testimonials to support them.

“Don’t be afraid to go out on a limb. That’s where the fruit is.”     H. Jackson Browne, Jr., author

That brief conversation with a man who barely knows me opened my eyes to a layer of self-imposed judgment that I’ve clearly allowed to dilute my own God-given gifts and fulfilled endeavors.  And fifty bucks says, this speaks volumes to many folks- who either see it or live it as well.  And so, perhaps it’s time to change.  Time to not let intimidation of our own minds dictate how big our spirits can rise. Time to drop the bowlines and unbind our vision of the past, present and future as we colored it.  Time to tell ourselves that we are worthy.     ~ KD 

Copyright by Kimberlie Dykeman

About Kimberlie Dykeman: Kimberlie Dykeman is an on-camera personality, marketing buzzsaw, producer, media coach… and entrepreneur for OPTIMISM.  Oh, and a writer, artist and quite the comedienne!

I am having a good-ole-time getting back to business… and it doesn’t hurt that I have a pulled in a fabulously sharp, driven and insightful marketing mind to support my efforts.

Chris Sommella is one helluva great asset to Kimberlie Dykeman Enterprises (hint, hint: look for more developments between our two businesses!).  Take a peek at his background as a media creation specialist as well as fellow producer and marketing buzzsaw.   www.linkedin.com/in/chrissommella

***

One client on the docket now that KDE and Sommella have been collaborating on is an up-and-coming restaurant named Fork & Vine, an Austin Kitchen & Wine Bar launching this Fall.  KDE is managing and directing market research, marketing plan design, website consulting, content creation, media coaching and all social media, PR, and community event initiatives.

In a nutshell, F&V will be a totally refreshing addition to the Shoal Creek scene, and promises to shake up bygone traditions by pairing Austin-inspired (meaning eclectic!), multi-layered cuisine with an incredible selection of off-the-grid wine, crisp sake and craft beer in a down-to-earth, feel-good atmosphere.

Running the kitchen is part-owner Chef Camden Stuerzenberger, described by Austin Style Magazine as an “architect of culinary innovations at newer Austin icons.  He is the former Executive Chef and COO of Bess Bistro and Walton’s Fancy & Staple, and former Executive Chef of South Congress Cafe and Hickory Street.  Chris Howell is the on-site Sommelier who represents today’s modern wine expert. He’s an adventurous and sophisticated connoisseur with an accessible, laid back street trailer foodie persona. (FYI: he is the man behind Fat Cactus.  Yumm!)  Running the front-of-the-house is Christopher Diehl (lovingly referred to as the “&” in Fork & Vine) who strives for excellence from doorway to dishwasher, first sip to last bite.   He is a former Manager of Austin’s Perry’s Steakhouse and 15-year industry veteran.

All the details you want are here:   @forkvine   www.facebook.com/forkvine  Plus the first press releases are out!  http://forkandvineaustin.blogspot.com

 ***

Another client is one dude you would never forget meeting!  The man is a whirlwind of optimism, ideas, activity and curiosity… which is of course why I just adore him and working with him!  Paul Hekimian and I met years ago when I lived in L.A. – a friend in Texas said look this guy up, and it turned out that Paul lived literally right down the street from me in Santa Monica!  But it wasn’t until I moved back to Austin that he had an “aha” to ask me to coach him in developing a platform for his public speaking dreams.  I had an absolute blast helping develop everything from his brand to pitch to presentation and marketing initiatives for about a year.  Come full circle in 2014, Paul reached out again for my expertise in relaunching his brand to encompass his growing breadth of business pursuits and continuation of his speaking platform, now in niche market.

Besides overall business coaching, KDE is assisting and directing market research, marketing plan design, website consulting, content creation and media coaching, plus social media, PR, and community event initiatives. Again I engaged Chris Sommella to  collaborate on the development of a fresh brand and killer website that encompasses all Paul can deliver!  Additionally, we had to figure out how to include Paul’s speaking offerings and tie in additional companies and nonprofits with which he is deeply integrated.  And so… World, meet the new Paul Hekimian…with his new umbrella company Pacific Street Inc., a consulting firm that empowers law firms and legal entities with cutting-edge technologies for business development, logistics, shipping, and court reporting.    And so much more!   Check him out here too:  @paulsitive   https://www.facebook.com/paul.hekimian

Copyright by Kimberlie Dykeman

About Kimberlie Dykeman: Kimberlie Dykeman is an on-camera personality, marketing buzzsaw, producer, media coach… and entrepreneur for OPTIMISM.